Library marketing survey 2023

Abstract

The University of Malta Library Marketing Survey 2023 presents the findings of a comprehensive user survey conducted to evaluate awareness, usage, and perceptions of library services, resources, spaces, and communication channels. Administered over one month in March 2023 using both online and print formats, the survey collected 577 valid responses from students, academic staff, and administrative and research support staff. The report analyses demographic data alongside patterns of service awareness and usage, identifying strengths in core library services while highlighting gaps in awareness of newer initiatives such as information literacy workshops and archive tours. Particular attention is given to marketing and outreach, revealing that peer-to-peer communication and the library newsletter are among the most effective channels for service promotion, while social media channels require more strategic use.