The role of ICT in cultural tourism : taking it from professionals working in the respective fields

Abstract

Cultural sites including museums have always been regarded as a showcase of cultures. As a result of technological innovation, they need to look at new ways to museology. Museums are adopting digitalization in their daily running. Nowadays, the tourism industry is expanding with new markets and niche sectors are emerging. Information technology is a niche which is expanding exponentially. The tourism industry is also investing in Information and Communication Technology, (ICT) to enhance the visitors` experience. This study aims at exploring the relationship between ICT and cultural tourism through the eyes of experts working in this field. The recent Covid-19 pandemic was a reflection on the tourism industry to re-think on innovative methods to reach a wider audience. This study took a qualitative stance where the participants voiced their opinion via online or face-to-face interviews. The interviews were analysed using Braun and Clarke`s thematic analysis. Furthermore, primary data was supplemented with secondary research by employing research with the focus on ICT, challenges, opportunities, cultural tourism, and the recent COVID-19 pandemic. Six interviews were conducted with people who are knowledgeable in this sector. From the results, it has emerged that the importance of ICT in cultural tourism sector is becoming a common aspect. Various ICT tools and platforms are being used to make museums sustainable. Financial hurdles and the museums accessibility for persons with special needs were among the challenges mentioned by the participants. More expertise, training on recent ICT developments and education are some recommendations to help these sectors to flourish.