Evaluating the impacts of commercial music events in Malta : a Maltese perspective

Abstract

Throughout the decades, society has witnessed a rise in popularity of commercial music events. It has become a common occurrence for individuals sharing the same passion for a genre of music to amalgamate at a specific event. This study aims to analyse and delineate the impacts of such commercial music events. To do this, the researcher focused on three particular areas; social, economic and environmental. The approach taken was done by analysing the three areas separately before delving into specific sections. Furthermore, particular attention was given to the perspectives of the event organisers, the attendees and the local community. Data collection was done through primary and secondary research. The researcher utilised a qualitative approach as primary data collection. This was achieved through interviews and email communication. When choosing participants, careful attention was given to each person’s qualities in order for the researcher to gain an insight into the different perspectives on such events. Participants were chosen from different backgrounds. Individuals representing the tourism industry and the music event industry were consulted, as well as individuals who frequently attend music events and those who choose to avoid them. Furthermore, data was gathered through academic sources. Such sources proved essential to the research to gain insight into what has been academically written regarding the subject. The data collected was analysed through thematic analysis which enabled the researcher to classify the impacts recognized by the participants and the literature. From the research conducted, both positive and negative impacts have been brought to light, along with possible solutions. The benefits of music events are apparent and have a significant effect on people’s life. It is in the researcher’s opinion that music events should be organized, especially now that the Covid 19 restrictions seem to have eased. That said, the research has shown that negative impacts may be mitigated if the right measures are taken by the required individuals.