Social media, self-esteem and body image : perceptions and experiences of female young adults

Abstract

This research investigates the perceived influence of social media on self-esteem and body image. A qualitative approach was adopted to conduct this study through semi-structured interviews with eight female participants ages 18-25. Susan Bordo’s (1993) notions on body image formed part of the theoretical framework of the study. All the participants were aware of the damage social media can cause and they all said that it can be the cause or a trigger factor to some eating disorders. They all assumed body image can be altered in a negative way, due to the constant images portrayed of thin models on social media. Self-esteem on the other hand was not always mentioned as being affected negatively, while using social media. Considerable importance was given to the amount of ‘likes’ they get on pictures they post online. The study recommends that the images on social media need to engage with more realistic portrayals of beauty. Less photo shop and more use of ‘real bodies’ was mentioned especially by big companies that leave impacts on its viewers. It is recommended that unconditional positive regard for oneself should be thought from a young age to make individuals less susceptible to the pressures posed by social media.