An economic analysis of the determinants of greening business

Abstract

The threats to economic development and social welfare in the face of rapid depletion of natural resources and negative environmental impact driven by traditional economic and business models, have led policy-makers across the globe to seek interventions that promote greener practise among households and firms. To date the two areas of study have remained fairly separate. It is well understood that pro-environmental motivation and norms are key determinants of behaviour in households, while profits (the bottom line) is a key motivator for business decisions. [excerpt]