Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/17991
Title: Event legacies - changing destination perspectives : a case study of the the Rolex Middlesea Race
Authors: Navarro, Caroline
Jones, Andrew
Keywords: Rolex Yacht Race (Malta)
Tourism -- Malta
Sailing -- Malta
Yachting -- Malta
Issue Date: 2013-11-06
Publisher: ATLAS
Citation: Jones, A., & Navarro, C. (2013). Event legacies - changing destination perspectives : a case study of the the Rolex Middlesea Race. ATLAS Annual Conference : Environments of Exchange, Malta. 1-20.
Abstract: The Rolex Yacht Race event takes place in Malta on an annual basis. The race forms part of a number of initiatives supported by the Maltese Government. These aim to diversify the Maltese tourism economy from reliance on mass tourism to more specialist or alternative forms. The paper focuses on the impact of the Rolex event and its current and future contribution to the Maltese tourist economy. Consideration is given to i) the overall impact of the Rolex race for Maltese tourism, ii) how the event can be improved to enhance its contribution to Maltese tourism; iii) what challenges the event faces in promoting Malta as an ‘alternative’ tourism destination. Conclusions assess the benefits and barriers for developing the yachting sector as an alternative tourism option for Malta and broader niche market contexts
URI: https://www.um.edu.mt/library/oar//handle/123456789/17991
Appears in Collections:Scholarly Works - InsTTC

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