The change of investment preferences by demographic characteristic : a survey on banking employees in Turkey

Abstract

The purpose of the present study is to determine how and in which direction individual investors are affected by psycho-social factors in their financial decisions. In other words, this study analyses how investors' personalities and demographic features relate to their investment decisions and risk perceptions. In this scope, we used a questionnaire filled out by 268 banking employee working in the banks operating in the provinces of Hatay, Kocaeli, Denizli, Eskişehir, Aydın, and Mersin. The results of the analysis were found to vary according to the demographic characteristics of the preferred investment.