Marketing and logistic instrumentarium of activation of inter-country cooperation of Russia and solving the issue of import substitution

Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/28650

Title:	Marketing and logistic instrumentarium of activation of inter-country cooperation of Russia and solving the issue of import substitution
Authors:	Bondarenko, Viktoria Andreevna Parkhomenko, Tatyana V. Erokhina, Tatyana B. Guzenko, Natalia V.
Keywords:	Logistics -- Management Marketing -- Management Import substitution -- Russia Consumers' preference -- Russia
Issue Date:	2017
Publisher:	University of Piraeus. International Strategic Management Association
Citation:	Bondarenko, V. A., Parkhomenko, T. V., Erokhina, T. B., & Guzenko, N. V. (2017). Marketing and logistic instrumentarium of activation of inter-country cooperation of Russia and solving the issue of import substitution. European Research Studies Journal, 20(1), 105-116.
Abstract:	The article is devoted to identification of current realia and perspectives of realization of mechanisms of import substitution, together with development and strengthening of cooperation with foreign partners. As a result of the research, the authors came to the conclusion on the necessity for scientific and methodological substantiation and objective use of marketing & logistic instrumentarium for activation of programs of effective import substitution and entering external markets, minimization of risks and orientation at consumers’ needs.
URI:	https://www.um.edu.mt/library/oar//handle/123456789/28650
ISSN:	11082976
Appears in Collections:	European Research Studies Journal, Volume 20, Issue 1

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