Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/28979
Title: | Correlation of logistics and marketing functions in modern Russia |
Authors: | Talgatovna, Guzelbaeva Gulshat Sergeevich, Novikov Dmitry Kabirovna, Astafieva Liliya |
Keywords: | Business logistics -- Russia Business logistics -- Management Industrial management -- Russia Business planning -- Russia Merchandising |
Issue Date: | 2017 |
Publisher: | University of Piraeus. International Strategic Management Association |
Citation: | Talgatovna, G. G., Sergeevich, N. D., & Kabirovna, A. L. (2017). Correlation of logistics and marketing functions in modern Russia. European Research Studies Journal, 20(2A), 140-149. |
Abstract: | The aim of the article is to consider the correlation of logistics and marketing functions, which consists in the rather simple phrase: Marketing creates support and increases the demand and Logistics provides it by creating of various systems and schemes of goods traffic (rival and non-rival form) and controlling their passage. The relevance is that for successful modern business management there is a need to establish an effective system of interaction between marketing and logistics, which requires paying attention to the problems arising in the framework of this cooperation, as well as on the possibility of leveling. |
URI: | https://www.um.edu.mt/library/oar//handle/123456789/28979 |
ISSN: | 11082976 |
Appears in Collections: | European Research Studies Journal, Volume 20, Issue 2, Part A |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Correlation_of_Logistics_and_Marketing_Functions_in_Modern_Russia_2017.pdf | 394.45 kB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.