A study of revisit intention : experiential quality and image of Muara Beting tourism site in Bekasi district

Abstract

This research aims to examine the interrationship among the experiential quality, tourism site image and experiantial satisfaction toward the revisit intention of the tourism site visitors. The number of respondents in this research were 160 tourists that have visited the Muara Beting tourism site in Bekasi District.The research is based on a confirmatory model. The Structural Equation Modeling (SEM) with the help of AMOS statistic program was used to test the validity and the realibility of the instruments, goodness of fit model and the interrationship that were hypothesized in the proposed teoritical model. The structural model proved that almost all of the hypothesized relationship were proven to be confirmed. The results revealed that there are positive impact of experiential quality towards the experiential satisfaction and Muara Beting image.Experiential satisfaction is affected by experiential quality and tourism site image. The revisit intention is affected by the experiential satisfaction, but the tourism site image is not statistically proven affecting the revisit intention.