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Issue Date
Title
Author(s)
2002
Towards the development of a scalar equivalent etic multicultural advertising response scale (MARS)
Ewing, Michael T.
;
Caruana, Albert
;
Teo, Andy
1999
Communicating with the cohort : exploring generation X Asia's attitudes towards advertising
Ewing, Michael T.
;
Caruana, Albert
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Author
1
Teo, Andy
Subject
1
Confirmatory factor analysis
1
Generation X
1
Management -- Research
1
Multiculturalism
1
Psychometrics
1
Social sciences -- Research