Awareness, values and attitudes of user generated content website users and non-users towards privacy in Austria : a quantitative study

Abstract

This document presents the Austrian results of a study undertaken as part of the CONSENT project. Analyses and results are based on an online survey regarding the awareness, values and attitudes of user generated content (UGC) website users towards privacy. The questionnaire consisted of 75 questions and was available online in several European languages, including German, between July and December 2011. The Austrian sample consists of 131 respondents (1.5% of the total sample), of which 62.1% male and 37.9% female, with an average age of 31 and 63.2% tertiary education. With 85% UGC users (total sample 90%), 13.04 mean years of internet usage (total sample 10.67) and 86.9% using the internet at home every day or almost every day (total sample 93%), it is considered a sample of predominantly experienced, frequent internet users who are very likely to also be UGC users.