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Faculty of Media and Knowledge Sciences
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Issue Date
Title
Author(s)
2016
Learner satisfaction in marketing simulation games : antecedents and influencers
Caruana, Albert
;
La Rocca, Antonella
;
Snehota, Ivan
2012
Measuring customer attractiveness
La Rocca, Antonella
;
Caruana, Albert
;
Snehota, Ivan
2016
Developing new business relationships : an outside-in perspective
La Rocca, Antonella
;
Perna, Andrea
;
Caruana, Albert
;
Snehota, Ivan
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Author
3
Caruana, Albert
3
Snehota, Ivan
1
Perna, Andrea
Subject
1
Business networks -- Case studies
1
Customer services -- Case studies
1
Household appliances
1
Management games -- Case studies
1
Marketing
1
Marketing -- Management -- Case s...
1
Marketing -- Simulation methods
1
Simulation games
1
Supervisory control systems
.
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