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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
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Issue Date
Title
Author(s)
2002
Towards the development of a scalar equivalent etic multicultural advertising response scale (MARS)
Ewing, Michael T.
;
Caruana, Albert
;
Teo, Andy
2007
Psychometric properties of the schlinger Viewer Response Profile (VRP) : evidence from a large sample
Strasheim, Arien
;
Caruana, Albert
;
Pitt, Leyland F.
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Author
1
Ewing, Michael T.
1
Pitt, Leyland F.
1
Strasheim, Arien
1
Teo, Andy
Subject
2
Advertising
2
Confirmatory factor analysis
1
Consumers -- Research
1
Multiculturalism
1
Social sciences -- Research