Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/30846| Title: | Role of staff marketing in increasing business performance |
| Authors: | Bondarenko, Viktoria Andreevna Demyanchenko, Natalia Vasilievna Ivanchenko, Olyesia Valerievna Mirgorodskaya, Olga Nikolaevna |
| Keywords: | Business planning Workflow -- Management Labor productivity Organizational effectiveness Success in business Human capital Human capital -- Management |
| Issue Date: | 2017 |
| Publisher: | University of Piraeus. International Strategic Management Association |
| Citation: | Bondarenko, V. A., Demyanchenko, N. V., Ivanchenko, O. V., & Mirgorodskaya, O. N. (2017). Role of staff marketing in increasing business performance. European Research Studies Journal, 20(3B), 320-325. |
| Abstract: | The paper reveals the role of staff marketing as a specific measure of increasing market versatility and performance. As a result, authors highlighted actual human and social capital theories as well as their reference to the staff marketing. The paper provides with recommendations on assigning the staff loyalty programs with productive labor motivation of creative and non-creative employees. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/30846 |
| ISSN: | 11082976 |
| Appears in Collections: | European Research Studies Journal, Volume 20, Issue 3, Part B |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Role_of_Staff_Marketing_in_Increasing_Business_Performance_2017.pdf | 336.94 kB | Adobe PDF | View/Open |
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