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https://www.um.edu.mt/library/oar/handle/123456789/31424| Title: | Advertising, anti-smoking campaign and cigarette consumption in Greece |
| Authors: | Donatos, George S. |
| Keywords: | Tobacco use -- Government policy -- Greece Advertising -- Cigarettes -- Greece |
| Issue Date: | 2004 |
| Publisher: | University of Piraeus. International Strategic Management Association |
| Citation: | Donatos, G. (2004). Advertising, anti-smoking campaign and cigarette consumption in Greece. European Research Studies Journal, 7(3-4), 1-13. |
| Abstract: | This article considers mainly the effect of advertising and the antismoking campaign on the consumption of cigarettes in Greece. For this purpose, a non monotonic lag distributed model has been selected. The relevant estimates are based on monthly data for the period 1977-99. The results have shown on the one hand that the effect of advertising on cigarette consumption is statistically significant, but it is easing off within a very short time period, and on the other hand that the systematic anti-smoking campaign waged between 1979 and 1981 was effective. On the contrary, the banning advertising and health warning do not seem to affect cigarettes consumption significantly. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/31424 |
| ISSN: | 11082976 |
| Appears in Collections: | European Research Studies Journal, Volume 7, Issue 3-4 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Advertising_anti-smoking_campaign_and_cigarette_consumption_in_Greece_2004.pdf | 95.42 kB | Adobe PDF | View/Open |
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