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Title: Higher education competitiveness : definition, assessment and ways of growth
Authors: Voronov, A. A.
Garkovenko, V. E.
Safonov, A. M.
Kosnikov, S. N.
Keywords: Education, Higher -- Russia
Education, Higher -- Russia -- Evaluation
Education and state -- Russia
Education -- Marketing
Issue Date: 2018
Publisher: University of Piraeus. International Strategic Management Association
Citation: Voronov, A. A., Garkovenko, V. E., Safonov, A. M., & Kosnikov, S. N. (2018). Higher education competitiveness : definition, assessment and ways of growth. European Research Studies Journal, 21(Special issue 1), 525-534.
Abstract: The article is devoted to the search and the description of marketing reserves determining perspective competitiveness of higher educational establishments. The study refers to highly efficient institutions possessing the development potential and their own operational and marketing possibilities to comparative ways of growth. The research led to a conclusion that it is necessary to actualize the marketing competence of the Russian higher educational establishments based on the modernization of the educational activity through the development of the full-fledged training and production complexes providing the students with employment experience and real labor activity.
ISSN: 11082976
Appears in Collections:European Research Studies Journal, Volume 21, Special Issue 1

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