Please use this identifier to cite or link to this item:
Title: Marketing management of the territory in the aspect of the regional brand formation
Authors: Bondarenko, Viktoria Andreevna
Kalieva, O. M.
Pisareva, E. V.
Keywords: Advertising -- Brand name products
Marketing -- Management
Strategic planning
Business logistics
Social responsibility of business
Issue Date: 2018
Publisher: University of Piraeus. International Strategic Management Association
Citation: Bondarenko, V. A., Kalieva, O. M., & Pisareva, E. V. (2018). Marketing management of the territory in the aspect of the regional brand formation. European Research Studies Journal, 21(Special issue 2), 72-78.
Abstract: The importance of managing branding of territory in terms of satisfying the demands of domestic consumers and attracting external economic agents is mediated by the realities of modern economic development in various regions of the country and the focus on the formation of accelerated development territories. These realities are characterized by unevenness. High competition between the territories in managing branding raises the importance of marketing management in territorial development and brand building. The article contains the statement that the success of the brand of the territory facilitates its sustainable development, attracting new economic agents, increasing the confidence of the population and business partners in regional business, building social and economic potential, and creating territorial advantages.
ISSN: 11082976
Appears in Collections:European Research Studies Journal, Volume 21, Special Issue 2

Files in This Item:
File Description SizeFormat 
Marketing Management of the Territory in the Aspect of the Regional Brand Formation.pdf196.93 kBAdobe PDFView/Open

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.