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|Title:||Russian practice of macro marketing concept implementation in the sphere of market institutes’ perfection and solution of the problems concerning import replacement|
|Authors:||Fedko, V. P.|
Prosandeeva, T. I.
Gumba, C. V.
Turdzhan, Y. R.
|Keywords:||Marketing -- Russia|
Marketing -- Management
Social responsibility of business -- Russia
Financial risk management -- Russia
Advertising -- Moral and ethical aspects
Import substitution -- Russia
|Publisher:||University of Piraeus. International Strategic Management Association|
|Citation:||Fedko, V. P., Prosandeeva, T. I., Gumba, C. V., & Turdzhan, Y. R. (2018). Russian practice of macro marketing concept implementation in the sphere of market institutes’ perfection and solution of the problems concerning import replacement. European Research Studies Journal, 21(Special issue 2), 263-272.|
|Abstract:||The conceptual framework of macro marketing is formulated in this article. The main subjects of its use are identified, which made it possible to disclose the possibility of macro marketing in the sphere of global change in consumer behavior. This forms new institutions of the market, the qualitative development of communicative mechanisms (advertising activities) and provides the solution of one key socio-economic task of the current stage of Russia's development ─ the promotion of import substitution.|
|Appears in Collections:||European Research Studies Journal, Volume 21, Special Issue 2|
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