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Title: Audiences’ experiences of the Valletta 2018 brand
Other Titles: Theme 5 the Valletta brand: evaluation & monitoring research findings 2018
Authors: Said, Emanuel
Keywords: Valletta 2018 European Capital of Culture
Cultural industries -- Malta -- Valletta
Political participation -- Malta -- Valletta
Branding (Marketing) – Malta -- Valletta
Issue Date: 2018
Publisher: Valletta 2018 Foundation
Citation: Said, E. (2018). Audiences’ experiences of the Valletta 2018 brand. Theme 5 the Valletta brand: evaluation & monitoring research findings 2018, 6-30.
Abstract: The project studies how audiences engaged with the different forms of communication that the Valletta 2018 communications programme transmitted throughout the run-up to and during the manifestation of the European Capital of Culture programme. Longitudinal in nature, this study adopts an innovative data gathering approach involving real-time experience tracking, which seeks to determine the effects that each type of communication transmitted by Valletta 2018 had on different audiences, as reflected in individuals’ attitudes and behaviour.
Appears in Collections:Valletta 2018 Reports

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