Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/43410
Title: Audiences’ experiences of the Valletta 2018 brand
Other Titles: Theme 5 the Valletta brand: evaluation & monitoring research findings 2018
Authors: Said, Emanuel
Keywords: Valletta 2018 European Capital of Culture
Cultural industries -- Malta -- Valletta
Political participation -- Malta -- Valletta
Branding (Marketing) – Malta -- Valletta
Issue Date: 2018
Publisher: Valletta 2018 Foundation
Citation: Said, E. (2018). Audiences’ experiences of the Valletta 2018 brand. Theme 5 the Valletta brand: evaluation & monitoring research findings 2018, 6-30.
Abstract: The project studies how audiences engaged with the different forms of communication that the Valletta 2018 communications programme transmitted throughout the run-up to and during the manifestation of the European Capital of Culture programme. Longitudinal in nature, this study adopts an innovative data gathering approach involving real-time experience tracking, which seeks to determine the effects that each type of communication transmitted by Valletta 2018 had on different audiences, as reflected in individuals’ attitudes and behaviour.
URI: https://www.um.edu.mt/library/oar//handle/123456789/43410
Appears in Collections:Valletta 2018 Reports

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