Please use this identifier to cite or link to this item:
Title: Linguistic advertising practices and language policies in Luxembourgish print media
Authors: Peltier, Caroline Cathérine
Keywords: Advertising -- Luxembourg
Language policy -- Luxembourg
Multilingualism -- Luxembourg
English language -- Luxembourg
Issue Date: 2019
Citation: Peltier, C.C. (2019). Linguistic advertising practices and language policies in Luxembourgish print media (Master's dissertation).
Abstract: This dissertation focuses on linguistic advertising practices and language policies in selected Luxembourgish print media. Chapter 1 serves as a general introduction to the Grand Duchy of Luxembourg, discussing the status of the national language Lëtzebuergesch and the country’s past and current language policies. In chapter 2, different aspects of language in advertising are reviewed, such as English in advertising, market language and language in relation to identity. The analysis of two data sets including 209 advertisements in total reveal a change within Luxembourg from a trilingual nation (French, German and Luxembourgish) to a different variety of multilingualism that includes English. In the next chapter, the idea of advertisements as clever puzzles is discussed, listing the various element of an advertisement. Chapter 4 provides a detailed description of the data collection methodology used for this particular research project. The last segment presents the results of a quantitative and qualitative data analysis and discusses how multilingualism in written advertising provides an insightful window on forms of multilingualism in Luxembourg.
Description: M.A.ENGLISH
Appears in Collections:Dissertations - FacArt - 2019
Dissertations - FacArtEng - 2019

Files in This Item:
File Description SizeFormat 
  Restricted Access
2.02 MBAdobe PDFView/Open Request a copy

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.