Issue Date	Title	Author(s)
2014	The effects of guerilla marketing on brand awareness	Mifsud, Michelle
2014	The implementation of sustainable marketing in the local context	Petroni, Kyra
2014	How do consumers' reactions differ between video and printed advertisements, specifically in the automotive industry?	Farrugia, Bertram
2014	Food for thought : a campaign to promote healthy eating patterns amongst Maltese children	Grima, Jessica
2014	The use of neuromarketing techniques to create a positive effect on consumer buying behaviour for high-street fashion retailers : a neuromarketing overview	Vella, Sabrina
2014	Cultural adaptation of the retail mix in the fashion industry : a study on the Libyan retail sector	Fava, Klara
2014	Social stigma and gender specific products in the video game industry	Fava, Petra
2014	Assessing customer perceived service quality : a study of automated channels in the Maltese banking industry	Fenech, Sarah
2014	University of Malta students' opinions on the importance of branding when selecting a supermarket	Naudi, Thomas
2014	The perception of brands : a peek into customer's mind	Portelli, Vanessa
2014	The impact of electronic word-of-mouth on hotel booking intentions	Vella, Christine
2014	Customer perception : Burger King : an insight into the fast-food industry in Malta : the perception of Maltese people, aged 18-24, of Burger King with relation to other main fast-food franchises found in Malta	Grech, Ishmael
2014	We are what we eat : the knowledge and effective components of attitudes towards canteen food	Vella, Maria
2014	Gender segmentation when choosing a holiday destination	Zammit, Stephanie
2014	The implementation of integrated marketing communications in the music industry	Borg, Jean Paul
2014	An empirical investigation of customer satisfaction in the Maltese banking industry	Busuttil, Deborah
2014	The attitude of the Maltese consumer market towards the collection and use of coupons	Magri, Roxanne
2014	The consumer buying behaviour of a gamer when purchasing a first-person shooter video game	Micallef, Adrian
2014	Social marketing in profit businesses : social responsibility or public image?	Barona Padovani, Claudia
2014	The development of marketing strategy and customer relationship management in the retail industry	Dimech, Angela