Dissertations - FacEMAMar - 2014 Collection home page Statistics

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 53
Issue DateTitleAuthor(s)
2014The effects of guerilla marketing on brand awarenessMifsud, Michelle
2014The implementation of sustainable marketing in the local contextPetroni, Kyra
2014How do consumers' reactions differ between video and printed advertisements, specifically in the automotive industry?Farrugia, Bertram
2014Food for thought : a campaign to promote healthy eating patterns amongst Maltese childrenGrima, Jessica
2014The use of neuromarketing techniques to create a positive effect on consumer buying behaviour for high-street fashion retailers : a neuromarketing overviewVella, Sabrina
2014Cultural adaptation of the retail mix in the fashion industry : a study on the Libyan retail sectorFava, Klara
2014Social stigma and gender specific products in the video game industryFava, Petra
2014Assessing customer perceived service quality : a study of automated channels in the Maltese banking industryFenech, Sarah
2014University of Malta students' opinions on the importance of branding when selecting a supermarketNaudi, Thomas
2014The perception of brands : a peek into customer's mindPortelli, Vanessa
2014The impact of electronic word-of-mouth on hotel booking intentionsVella, Christine
2014Customer perception : Burger King : an insight into the fast-food industry in Malta : the perception of Maltese people, aged 18-24, of Burger King with relation to other main fast-food franchises found in MaltaGrech, Ishmael
2014We are what we eat : the knowledge and effective components of attitudes towards canteen foodVella, Maria
2014Gender segmentation when choosing a holiday destinationZammit, Stephanie
2014The implementation of integrated marketing communications in the music industryBorg, Jean Paul
2014An empirical investigation of customer satisfaction in the Maltese banking industryBusuttil, Deborah
2014The attitude of the Maltese consumer market towards the collection and use of couponsMagri, Roxanne
2014The consumer buying behaviour of a gamer when purchasing a first-person shooter video gameMicallef, Adrian
2014Social marketing in profit businesses : social responsibility or public image?Barona Padovani, Claudia
2014The development of marketing strategy and customer relationship management in the retail industryDimech, Angela
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 53

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