Autonomous vehicles : the perception of the Maltese and their willingness to pay

Abstract

The main purpose of this research is to determine whether the Maltese population is willing to adopt autonomous vehicles, should they become available in the Maltese Islands. The study also analyses their willingness to pay and whether different types of demographics have an impact on their perception. It also aims to identify what are the main concerns of the Maltese general public on this new technology. Primary research was conducted through a telephone survey. A sample size of 385 was gathered, which is representative to the whole population of the Maltese Islands. The results presented showed that the population is not familiar with the subject. Furthermore, the Maltese population is not sure on the concept of adopting autonomous vehicles on our roads. The younger generation are willing to spend more when buying a brand new autonomous vehicle. The study concludes by stating that the Maltese people would not take the opportunity to lease out their personal autonomous vehicle to the general public.