Commercial weight reduction strategies promoted locally : a critical analysis and proposals for a healthy alternative

Abstract

Previous research conducted locally has looked at attitudes towards methods of weight reduction (Rotin, 1992) and actually planned slimming diets suitable for teenagers (Magrin, 1993). However, this work was conducted nearly a decade ago. At the moment in Malta there are various commercial weight reduction strategies that are being promoted widely. The study required us to focus into five popular commercial slimming strategies, that include slimming salons, nutritionists, gym facilities, slimming diets published on books and magazines and slimming supplements. The study was commenced with a survey aimed into exploring the attitudes of post secondary students regarding commercial slimming strategies promoted locally. We continued with a critical analysis of the mentioned local commercial slimming strategies from the professionals, clients and users points of view. Our study led us to conclude upon the healthiest local commercial slimming strategies. The overall results of our study provided us with valuable information for planning, implementing, testing and evaluating a healthy non-commercial slimming strategy proposal, based upon the Maltese Dietary Guidelines, The Food Guide Pyramid and the Health Promotion Unit Guidelines.