1. OAR@UM
  2. External Research Collection
  3. Social Sciences
  4. Finance
  5. International Journal of Finance, Insurance and Risk Management (JFIRM)
  6. 2017
  7. Volume 7, Issue 1, 2017
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/72319
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dc.contributor.authorFerreira, Manuel Alberto M.-
dc.date.accessioned2021-03-26T06:40:36Z-
dc.date.available2021-03-26T06:40:36Z-
dc.date.issued2017-
dc.identifier.citationFerreira, M. A. M. (2017). Mobile marketing channel (online consumer behavior) a book review. International Journal of Finance, Insurance and Risk Management, 7(1), 1305-1306.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/72319-
dc.description.abstractThe objective of this work is the book “Mobile Marketing Channel (Online Consumer Behavior)”, 978-3- 319-31285-9 (Print) 978-3-319-31287-3 (Online), from Springer Series “SpringerBriefs in Business”, review. Shareef, Mahmud Akhter, Dwivedi, Yogesh K., Kumar, Vinod authors of this book, assume in the presentation three main achievements: 1. Explores the SMS-based mobile channel as a radical tool of interactive marketing, 2. Promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)- related behavioral theory, 3. Examines consumer behavior for mobile phone SMS perception, exposure and attention in addition to consumer attitudes towards SMS-based channels.en_GB
dc.language.isoenen_GB
dc.publisherISMASYSTEMS Scientific Researchen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectBooks -- Reviewsen_GB
dc.subjectManagement information systemsen_GB
dc.subjectMarketingen_GB
dc.subjectApplication softwareen_GB
dc.titleMobile marketing channel (online consumer behavior) a book reviewen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.35808/ijfirm/166-
dc.publication.titleInternational Journal of Finance, Insurance and Risk Managementen_GB
Appears in Collections:Volume 7, Issue 1, 2017

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