Issue Date | Title | Author(s) |
2020 | The application of cultural dimensions in e-commerce web design a systematic review | Vella, Maxine (2020) |
2020 | Exploring the self-identity and personality of classical music concert audiences | Vassallo, Mark Andrew (2020) |
2020 | Investigating the effects of political branding with respect to colour in the voting-decision making process | Vassallo, Matthias (2020) |
2020 | Online travel agencies vs direct bookings : investigating consumer behaviour within Gozo’s guesthouse market | Teuma, Christian (2020) |
2020 | An understanding about the consumer buying behaviour towards luxury brands and luxury products | Tabone, Emma (2020) |
2020 | Employer branding : a pulling force of employee attraction? | Sultana, Tiffany (2020) |
2020 | FOMO marketing : a case study of Ryanair’s digital marketing strategy | Sultana, Jamie (2020) |
2020 | An analysis on the effectiveness of football pitch advertising boards | Sultana, Glen (2020) |
2020 | Instagram influencers : how a following can affect purchase intention | Stroud, Livia Constance (2020) |
2020 | The brand perception of the Maltese islands as a scuba diving location | Silvio, Hannah (2020) |
2020 | The effectiveness of using religious content in advertising products in the Maltese market | Scifo, Christian Joseph (2020) |
2020 | Factors affecting attitudes and consumer behaviour in the case of animal-tested products | Sant, Abigail (2020) |
2020 | A consumers' digital interaction when buying a brand-new car in Malta | Spiteri, Raoul (2020) |
2020 | Digital innovation in the banking industry | Sammut, Waylen (2020) |
2020 | Guerrilla marketing versus digital marketing : which is the most effective? | Sammut, Laura (2020) |
2020 | The influence of social media and electronic word of mouth (e-WOM) on consumer’s purchase intentions : a comparison between Generation Y and Generation X | Reyes Tapia, Gabriela Salome (2020) |
2020 | Customer-company identification and the influence of family member involvement | Pillow, Christine (2020) |
2020 | Understanding consumer behaviour towards electronic word of mouth during the online accommodation booking process | Parisi, Oriana (2020) |
2020 | The impact of positive and negative electronic word-of-mouth (eWOM) on the hotel industry | Muscat, Charlene (2020) |
2020 | The effectiveness of Maltese banks’ social media campaigns aimed at young adults | McCarthy, Monique (2020) |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 48