Dissertations - FacEMAMar - 2020 Collection home page Statistics

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 48
Issue DateTitleAuthor(s)
2020The application of cultural dimensions in e-commerce web design a systematic reviewVella, Maxine (2020)
2020Exploring the self-identity and personality of classical music concert audiencesVassallo, Mark Andrew (2020)
2020Investigating the effects of political branding with respect to colour in the voting-decision making processVassallo, Matthias (2020)
2020Online travel agencies vs direct bookings : investigating consumer behaviour within Gozo’s guesthouse marketTeuma, Christian (2020)
2020An understanding about the consumer buying behaviour towards luxury brands and luxury productsTabone, Emma (2020)
2020Employer branding : a pulling force of employee attraction?Sultana, Tiffany (2020)
2020FOMO marketing : a case study of Ryanair’s digital marketing strategySultana, Jamie (2020)
2020An analysis on the effectiveness of football pitch advertising boardsSultana, Glen (2020)
2020Instagram influencers : how a following can affect purchase intentionStroud, Livia Constance (2020)
2020The brand perception of the Maltese islands as a scuba diving locationSilvio, Hannah (2020)
2020The effectiveness of using religious content in advertising products in the Maltese marketScifo, Christian Joseph (2020)
2020Factors affecting attitudes and consumer behaviour in the case of animal-tested productsSant, Abigail (2020)
2020A consumers' digital interaction when buying a brand-new car in MaltaSpiteri, Raoul (2020)
2020Digital innovation in the banking industrySammut, Waylen (2020)
2020Guerrilla marketing versus digital marketing : which is the most effective?Sammut, Laura (2020)
2020The influence of social media and electronic word of mouth (e-WOM) on consumer’s purchase intentions : a comparison between Generation Y and Generation XReyes Tapia, Gabriela Salome (2020)
2020Customer-company identification and the influence of family member involvementPillow, Christine (2020)
2020Understanding consumer behaviour towards electronic word of mouth during the online accommodation booking processParisi, Oriana (2020)
2020The impact of positive and negative electronic word-of-mouth (eWOM) on the hotel industryMuscat, Charlene (2020)
2020The effectiveness of Maltese banks’ social media campaigns aimed at young adultsMcCarthy, Monique (2020)
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 48

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