Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/74080| Title: | The use of the Internet as a strategic marketing tool by local organisations |
| Authors: | D'Alessandro, Stephen P. (1997) |
| Keywords: | Marketing -- Malta Internet -- Malta World Wide Web |
| Issue Date: | 1997 |
| Citation: | D'Alessandro, S. P. (1997). The use of the Internet as a strategic marketing tool by local organisations (Master's dissertation). |
| Abstract: | Over the past few years, judging by the media exposure it receives, the Internet has become probably one of the most widely debated issues in public and business circles. The manner in which over just a few years it has pervaded our every day life is indeed impressive. It has established itself as a research tool, as an entertainment medium and more recently as an environment for business opportunity. |
| Description: | M.A.MARKETING |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/74080 |
| Appears in Collections: | Dissertations - FacEma - 1959-2008 Dissertations - FacEMAMar - 1996-2010 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| M.A.MARKETING_D'Alessandro_Stephen P._1997.pdf Restricted Access | 6.34 MB | Adobe PDF | View/Open Request a copy |
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