Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/74428
Title: Pop/Jam : creativity and meaning-making in popular media cultures
Authors: Farrugia, Carla (2009)
Keywords: Creative ability
Consumer behavior
Decision making
Issue Date: 2009
Citation: Farrugia, C. (2009). Pop/Jam : creativity and meaning-making in popular media cultures (Master's dissertation).
Abstract: This study describes how creativity functions in mean-making in popular media cultures, when meaning is made through iconic texts. It begins by asking what creative mechanisms are involved in the mean-making process in popular iconic texts. It also describes how creativity functions differently between a closed and an open text identifies the meaning through each.
Description: M.A.CREATIVITY&INNOVATION
URI: https://www.um.edu.mt/library/oar/handle/123456789/74428
Appears in Collections:Dissertations - InsDeB - 2006-2015

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