Issue Date | Title | Author(s) |
2013 | The state of play of marketing in practise in the 21st Century : the actual marketing practises in the iGambling industry in Malta from a classical marketing perspective | Chrzonz, Marc Andre Daniele |
2013 | Analysis of differences in consumer perceptions between Apple and Samsung smartphones | Yam, Anthony |
2013 | The credibility of advertising : an insight with a special focus on print advertising of colour cosmetics and skin care products | Spiteri, Claire (2013) |
2013 | The relevance retail banks give to social class in the provision of financial services : the Maltese context | Pace Gasan, Deborah |
2013 | Customer relationship management : the potential of social media and cloud computing toward local small-to-medium sized enterprises | Saliba, Roberto |
2013 | Out with the old, in with the new? : traditional media versus new media in the local sector of child photography | Mizzi, Monique |
2013 | Gender attitudes and motivational influences towards the consumption of alcoholic and non-alcoholic beverages | Mercieca, Matthea |
2013 | The P.E.A.C.H. pattern : a theoretical approach to branding in the music industry and the values instilled within unrelated products | Grima, Ivan |
2013 | The impact of viral marketing on companies and the attitudes of young people in Malta | Grech, Roxanne Marie |
2013 | I-Gaming and the EU : level of attractiveness of the EU market for the I-Gaming industry and the opportunities of I-Gaming companies to gain full access to the EU market | Grech, Matthew (2013) |
2013 | The marketing promotional mix of Adidas and Nike during the Euro 2012 football campaign | Grech, Daren |
2013 | Need of dominance as a consumer behavior factor | Martyanov, Ivan |
2013 | Malta's competitive position in the UCITS fund industry | Cauchi, Katia |
2013 | A study of the effectiveness of sponsorship in Malta | Camilleri, Kimberly |
2013 | The supplier and consumer perceptions of the product for 4 and 5 star hotels | Cachia Zammit, Edward |
2013 | Is the Asian market the future of the EFL schools in Malta? | Bugelli, Luca |
2013 | Analysis of the role of social media marketing and communication in the online gambling market | Behmann, Markus |
2013 | The contribution of e-customer relationship management to online customer experience with respect to Generation Y users | Abela, Anton (2013) |
2013 | The retail mix within the context of local supermarkets | Fenech, Lynn |
2013 | Customer experience and engagement : the perspective of a local telecommunications company | Fenech, Ivy Jean |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 23