Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/78470| Title: | A diploma in marketing : curriculum perspectives |
| Authors: | Sciberras, George A. (1997) |
| Keywords: | Marketing -- Malta Postsecondary education -- Malta Curriculum planning -- Malta |
| Issue Date: | 1997 |
| Citation: | Sciberras, G. A. (1997). A diploma in marketing : curriculum perspectives (Master's dissertation). |
| Abstract: | This dissertation is a curriculum development study. It is intended to examine and analyse the principles and theories that exist, and subsequently assist the education planner in formulating a Diploma in Marketing. The suggested curriculum is meant to provide students with a sound knowledge of the subjects involved, and instigate continuing education. The educational programme is designed to form part of a specialised Vocational College such as is being proposed by the government. |
| Description: | M.A.MARKETING |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/78470 |
| Appears in Collections: | Dissertations - FacEma - 1959-2008 Dissertations - FacEMAMar - 1996-2010 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| M.A.MARKETING_M.A.MARKETING_1997.pdf Restricted Access | 6.08 MB | Adobe PDF | View/Open Request a copy |
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