The reality of curriculum development : the case of developing a marketing curriculum for advanced matriculation level students mainly those attending the University Junior College

Abstract

This dissertation develops a Marketing Curriculum for advanced level students with a special emphasis on those attending the University Junior College. A perusal of the theoretical aspect, curriculum development reveal the extent to which theory can be translated and developed into practice. In order to be in a better position to restructure and develop the said curriculum the author proposes to follow a six step procedure which involves the following: A Situation Analysis; The Time Dimension; The Selection of Objectives; The Selection and Organisation of Content; The Selection and Organisation of Methods; An Evaluation. Since curriculum development is a never ending ongoing process the author does not expect his suggestions to be the final word on the subject. It is hoped that the recommendations will lead to an improvement in the quality of the marketing course being offered at the Junior College of the University of Malta, together with improvements in the course delivery and its results.