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Title: An analysis of campaign strategies in recent general elections
Authors: Gafa', Angelo (2001)
Keywords: Political campaigns -- Malta
Elections -- Malta
Politics, Practical -- Malta
Issue Date: 2001
Citation: Gafa', A. (2001). An analysis of campaign strategies in recent general elections (Bachelor’s dissertation).
Abstract: Political campaigning is emerging as a 'fight to the political death' (Gould, 1998: 309) which a political party aiming at winning an election in the twenty-first Century cannot do without. This is not to say that political parties did not campaign in the past. But the way campaigning has developed internationally over the past years, not least in Malta, is impressive. This dissertation attempts to track the development of electoral campaigning in the last four Maltese parliamentary elections with specific reference to the campaigns mounted by the Malta Labour Party (MLP) and the Nationalist Party (PN), the two major parties in the Maltese Islands, and the only ones to return MPs to Parliament. After analysing "the changing face of election campaigns" worldwide, the study introduces the reader to the Maltese parliamentary elections system, followed by four chapters analysing the four electoral campaigns under scrutiny. Each of these chapters attempts to identify and analyse the strategies and techniques employed by the parties during the campaign. In conclusion, the study asks whether politics in Malta has become Americanised and tries to determine the impact the parties' campaigning had on the elections' outcome. As it appears that no such serious study had ever been carried out in the Maltese Islands, I hope that this dissertation will contribute to the work of other researchers who are interested in this particular area.
Appears in Collections:Dissertations - FacEma - 1959-2008
Dissertations - FacEMAMAn - 1969-2009

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