The Department of Media & Communications, Faculty of MAKS, will be hosting a research seminar entitled 'Corporate Greed and its Effect on Customer Satisfaction, CSR and Corporate Reputation among Bank Customers' on Wednesday 26 June 2019.
The seminar will be held at 12:15 in MAKS Room 414. The speaker is Dr Joseph Vella from the Department of Corporate Communication, Faculty of Media and Knowledge Sciences.
Programme
12:15 - Corporate Greed and its Effect on Customer Satisfaction, CSR and Corporate Reputation among Bank Customers
13:00 - Short break
13:15 - Discussion
Light refreshments will be served.
Entrance is free, but a place needs to be reserved by sending an email to maks@um.edu.mt.
Abstract
Corporate greed has received increasing attention in recent years with various stories hitting the headlines, particularly after the global financial crisis and the ensuing negative attitudes towards banks.
Customer satisfaction and corporate social responsibility are known to have a positive effect on corporate reputation among customers, but perceived corporate greed is likely to impede their effect. Corporate greed, customer satisfaction, corporate social responsibility and corporate reputation are considered, and a research model is proposed. Results indicate that the effect of corporate greed is stronger on corporate social responsibility than on customer satisfaction, implying that corporate social responsibility activities may be futile if the company is perceived to be acting greedily by its customers. Thus, perceptions of corporate greed need to be dealt with swiftly, to enable management to enhance the corporate reputation of the firm.
Dr Joseph Vella is senior lecturer within the Department of Corporate Communication at the Faculty of Media and Knowledge Sciences. He holds a Ph.D. in Marketing from Luleå University of Technology in Sweden, where he has also been appointed visiting senior lecturer. He has served as external examiner for both Masters and Doctoral theses at the University of Pretoria and the University of Cape Town in South Africa, as well as the KTH Royal Institute of Technology in Stockholm, Sweden. His research focuses on consumer behaviour, customer relationship management, supply chain management and business-to-business marketing, and has published referred papers in these areas.