Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/39001| Title: | The role of marketing environment and target audiences in the process of territory brand formation |
| Authors: | Kalieva, O. M. Ivanchenko, Olyesia Valerievna Mirgorodskaya, Olga Nikolaevna |
| Keywords: | Regional planning -- Russia Economic development -- Russia Globalization -- Russia Globalization -- Economic aspects -- Russia Branding (Marketing) -- Russia |
| Issue Date: | 2018 |
| Publisher: | University of Piraeus. International Strategic Management Association |
| Citation: | Kalieva, O. M., Ivanchenko, O. V., & Mirgorodskaya, O. N. (2018). The role of marketing environment and target audiences in the process of territory brand formation. European Research Studies Journal, 21(Special issue 2), 63-71. |
| Abstract: | The article covers the role of marketing environment and target audiences in the course of territory branding formation, in successful territorial development modeling. The elemental composition of marketing environment of the territory and the structuring of the territory in the framework of its marketing management are provided in it. Authors’ classification of target audiences of territorial formation is offered in the paper, namely stakeholders of the territory participating in the process of territory brand formation and acting as subjects participating in its further promotion. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/39001 |
| ISSN: | 11082976 |
| Appears in Collections: | European Research Studies Journal, Volume 21, Special Issue 2 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The Role of Marketing Environment and Target Audiences in the Process of Territory Brand Formation.pdf | 238.26 kB | Adobe PDF | View/Open |
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