Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/42823| Title: | Media analytics |
| Other Titles: | Summary report 2018: 2018 Research |
| Authors: | Mizzi, Maria |
| Keywords: | Valletta 2018 European Capital of Culture Social media -- Malta Cultural industries -- Malta -- Valletta Branding (Marketing) -- Malta |
| Issue Date: | 2018 |
| Publisher: | Valletta 2018 Foundation |
| Citation: | Mizzi, M. (2018). Media analytics. Summary report 2018: 2018 Research, 24-25. |
| Abstract: | The scope of this study is to understand the performance of the Valletta 2018 communications strategy within local and international communities. The expected outcome of this study is the quantification of the visibility of Valletta 2018 through different forms of media, highlighting different typology and sources. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/42823 |
| Appears in Collections: | Valletta 2018 Reports |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Media_analytics.pdf | 30.54 kB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.