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Browsing by Subject Advertising -- Malta
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Showing results 42 to 62 of 62
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Issue Date
Title
Author(s)
2023
The legality of online sex advertisements : a critical assessment
Rega, Giusy (2023)
1997
Marketing and the marketing plan
Zammit, Gianni (1997)
2004
Measuring corporate reputation : an airline case study
De Cesare, Jamie (2004)
;
Gauci, Stephen (2004)
2019
The Mediterranean imaginary in advertising in Malta in the 21st century
Briffa, Frankie
2004
The medium and the message : what do children's tv ads say about gender portrayal?
Buttigieg, Daniela (2004)
2019
The mediums of advertising and sponsorships in Maltese banks: an analysis of customer perceptions
Azzopardi, Miriana (2019)
2015
Mobile marketing : a study of growing trends and how to influence thoughts and change behaviours
Maher-Crawford, Dee
2005
Music in radio advertising
Budyanskaya, Yulia (2005)
2017
The operation of Maltese TV stations : a critical appraisal
Cauchi, Chris
2004
Planning and production of two public service announcements : for the discouragement drinking and driving
Spiteri, Shirley (2004)
2013
Power to the audience? : a study on the effects of divergence and relevance on the intention to interact with adverts
Bartolo, Tiziana (2013)
1997
Reaching out and touching : the role of the planner in the advertising scenario
Grech, Alexea (1997)
2002
The regulation of advertising of goods in Maltese consumer-related legislation.
Bezzina, Theresienne
2005
The role of advertising in influencing alcoholic beverage consumption in Malta
Camenzuli, Kristian (2005)
2008
Sex differences towards sexual appeals in advertising : an experimental study of how the use of sexual appeals in advertising influences attitudes and memory
Farrugia, Sarah Jane (2008)
2020
Social media and advertising : the shifting dynamics of gender roles from a sociological perspective
Magro, Martina
2005
Strike a pose! : a female gender representation in print advertising
Ellul Sullivan, Anna (2005)
1997
Television direct marketing : a new selling strategy : its impact on the Maltese market
Tua, Helena (1997)
2018
What type of advertisement instigates the intention to buy amongst University of Malta students? : a case study on KitKat
Fenech, Jonathan
2010
Young people's reactions to the idealized lifestyle portrayed in advertising
Bonavia, Eliza (2010)
1993
Youth, booze and commercials : an expose of current drinking trends amongst Malta's youths, and why they are so
Micallef Decesare, Gunther (1993)