Browsing by Subject Advertising -- Malta

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Showing results 42 to 62 of 62 < previous 
Issue DateTitleAuthor(s)
2023The legality of online sex advertisements : a critical assessmentRega, Giusy (2023)
1997Marketing and the marketing planZammit, Gianni (1997)
2004Measuring corporate reputation : an airline case studyDe Cesare, Jamie (2004); Gauci, Stephen (2004)
2019The Mediterranean imaginary in advertising in Malta in the 21st centuryBriffa, Frankie
2004The medium and the message : what do children's tv ads say about gender portrayal?Buttigieg, Daniela (2004)
2019The mediums of advertising and sponsorships in Maltese banks: an analysis of customer perceptionsAzzopardi, Miriana (2019)
2015Mobile marketing : a study of growing trends and how to influence thoughts and change behavioursMaher-Crawford, Dee
2005Music in radio advertisingBudyanskaya, Yulia (2005)
2017The operation of Maltese TV stations : a critical appraisalCauchi, Chris
2004Planning and production of two public service announcements : for the discouragement drinking and drivingSpiteri, Shirley (2004)
2013Power to the audience? : a study on the effects of divergence and relevance on the intention to interact with advertsBartolo, Tiziana (2013)
1997Reaching out and touching : the role of the planner in the advertising scenarioGrech, Alexea (1997)
2002The regulation of advertising of goods in Maltese consumer-related legislation.Bezzina, Theresienne
2005The role of advertising in influencing alcoholic beverage consumption in MaltaCamenzuli, Kristian (2005)
2008Sex differences towards sexual appeals in advertising : an experimental study of how the use of sexual appeals in advertising influences attitudes and memoryFarrugia, Sarah Jane (2008)
2020Social media and advertising : the shifting dynamics of gender roles from a sociological perspectiveMagro, Martina
2005Strike a pose! : a female gender representation in print advertisingEllul Sullivan, Anna (2005)
1997Television direct marketing : a new selling strategy : its impact on the Maltese marketTua, Helena (1997)
2018What type of advertisement instigates the intention to buy amongst University of Malta students? : a case study on KitKatFenech, Jonathan
2010Young people's reactions to the idealized lifestyle portrayed in advertisingBonavia, Eliza (2010)
1993Youth, booze and commercials : an expose of current drinking trends amongst Malta's youths, and why they are soMicallef Decesare, Gunther (1993)