Planning and production of two public service announcements : for the discouragement drinking and driving

Abstract

Public service announcements, which in this dissertation will be mostly referred to as PSAs, are aimed to make people change their attitudes, reflect on a certain topic or to act in a specific way. In this study a more appropriate way of communicating the 'do not drink and drive' message to youths will be developed together with the actually producing two public service announcements which should serve for this task. The appropriate message will be produced in concept from specifying the objective to pre-testing. After the appropriate message has been selected, the stages of pre-production, production and post-production are described.