Browsing by Subject Advertising

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Showing results 7 to 26 of 66 < previous   next >
Issue DateTitleAuthor(s)
1999Communicating with the cohort : exploring generation X Asia's attitudes towards advertisingEwing, Michael T.; Caruana, Albert
2003A comparative study between advertising on the World Wide Web and televisionVaneva, Kristina (2003)
2014Connection between retail internationalization and management strategiesPlazibat, Ivana; Vrdoljak Raguž, Ivona
2016Consumer psychology : innovative minimalist marketingBileci, Antonio
2013Consumers' attitudes towards emotional and non-emotional marketing appealsAgius, Luana (2013)
2018Creating a digital health awareness campaign : Coronary Artery DiseaseMallia, Andrew
2005Creating a health and safety billboard campaignSpiteri, Oriana (2005)
2006Decoding advertisements, where text meets reader : a qualitative analysis of the process of meaning making in closed and open advertisementsIlieva, Kremena (2006)
2022Designing a modern, functional serif typeface inspired by art deco for advertisingBugeja, Christian (2022)
2021Dictating the MarketRibeiro, Antónia; Cassar, Mario
2015Digital marketing : a study on Facebook usage by automotive brandsFarrugia, Meridith
2015The effect of attitude toward advertising and blog scepticism on innovativeness and exploratory purchasing behaviour : a study on winesHall, Daniel; Caruana, Albert; Vella, Joseph M.
2020The effect of celebrity endorsement on brand reputation : a case studySoleimani, Mohammadhossein; Safarpour, Mahdokht; Tahmasebi, Javad; Mirmahdi Komejani, Seyed Mohammad
2005The effect of selected marketing mix elements on brand awareness & associationsScicluna, Lara (2005)
2014The effectiveness of guerrilla marketingRomana da Costa, Catia Virginia
2014The effects of guerilla marketing on brand awarenessMifsud, Michelle
2014The effects of guerrilla marketing on brand awarenessMifsud, Michelle
2019Evaluating different e-commerce websites to investigate the effect of online adverts on usabilityVella, Matthew
2001-10-04Evolving role of technology in communication mediaCaruana, Albert
2015Examining the effect of introducing YouTube© as a promotional communications approach in the cosmetics industryCuschieri, Shirley