Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/72203| Title: | Dictating the Market |
| Authors: | Ribeiro, Antónia Cassar, Mario |
| Keywords: | Storytelling Advertising Propaganda Emotional conditioning Storytelling in mass media |
| Issue Date: | 2021 |
| Publisher: | University of Malta |
| Citation: | Ribeiro, A., & Cassar, M. (2021). Dictating the Market. THINK Magazine, 34, 44-47. |
| Abstract: | What is it about a story that can make us so invested? Antónia Ribeiro muses over marketing, emotions, and Nazis under the light of Dr Mario Cassar’s research in storytelling. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/72203 |
| Appears in Collections: | Publications - ICSCARO Scholarly Works - CenEBI Think Magazine, Issue 34 Think Magazine, Issue 34 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Dictating_the_Market_2021.pdf | 531.91 kB | Adobe PDF | View/Open |
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