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Title: Dictating the Market
Authors: Ribeiro, Antónia
Cassar, Mario
Keywords: Storytelling
Emotional conditioning
Storytelling in mass media
Issue Date: 2021
Publisher: University of Malta
Citation: Ribeiro, A., & Cassar, M. (2021). Dictating the Market. THINK Magazine, 34, 44-47.
Abstract: What is it about a story that can make us so invested? Antónia Ribeiro muses over marketing, emotions, and Nazis under the light of Dr Mario Cassar’s research in storytelling.
Appears in Collections:Publications - ICSCARO
Scholarly Works - CenEBI
Think Magazine, Issue 34
Think Magazine, Issue 34

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