Browsing by Subject Business communication
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
2024 | Building AI driven marketing capabilities : understand customer needs and deliver value through AI | Zaidi, Neha; Maurya, Mohit; Grima, Simon; Tyagi, Pallavi |
2019 | Digital and traditional tools for communicating corporate social responsibility : a literature review | Tomaselli, Gianpaolo; Melia, Monia; Garg, Lalit; Gupta, Vipul; Xuereb, Peter; Buttigieg, Sandra C. |
2019 | The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand | Puwirat, W.; Tripopsakul, S. |
2021 | Model of improving communication competences of managers | Spychała, Małgorzata; Stachurski, Tomasz |