Implementation process of business model innovation : research results

Abstract

PURPOSE: BMI refers to “changes in the way the organization and its value-network create, deliver value and capture value /…/ or change their value propositions” (Bocken et al., 2014). While different aspects and factors shaping BMI are increasingly exploited by researchers, there is still a lack of studies presenting application approaches that will ensure the effectiveness of a systematic implementation process for BMI. The aim of this article is to examine the determinants of the process of implementing innovative business models in Polish enterprises.

DESIGN/METHODOLOGY/APPROACH: The study was based on a five-stage BMI implementation process, in which individual phases were assessed from the perspective of entities involved in the cooperation, the resources used in the process, the encountered barriers and key implementation effects. Each of the 39 individual items included in the studied variables was assessed using a five-point R. Likert scale. The research was carried out using the CAWI method and covered a total of 235 randomly selected Polish enterprises.

FINDINGS: The results of the research on the determinants of BMI implementation have shown that the most important partner are the buyers, the resource - technology, the result obtained - work efficiency, and that the key barrier is the lack of knowledge. The use of primary data allows this study to indicate the specificity of the implementation of individual stages of BMI implementation, which are presented in detail in the text.

ORIGINALITY/VALUE: These results can serve as a valuable input for further research directions and practical application and constitute an extension of the concepts described in the literature, including e.g., Cambridge Business Model Innovation Process.