Changes in the journalist’s profession caused by the COVID-19 pandemic in the context of relations with representatives of the public relations industry

Abstract

PURPOSE: The purpose of this article is to analyze the changes that occurred in the journalism industry during the COVID-19 pandemic.

DESIGN/METHODOLOGY/APPROACH: This analysis was conducted based on the results of quantitative research carried out on a sample of 316 journalists working in Poland. The research was designed and implemented under the scientific direction of the author of the publication with the participation of experts representing the Polish Press Agency and the Institute for Development of Information Society.

FINDINGS: The article presents selected areas of cooperation between journalists and public relations practitioners and changes in this area.

PRACTICAL IMPLICATIONS: The research used in the article was conducted in the first phase of the COVID-19 pandemic. Therefore, the view of the problem has a point dimension. Subsequent in-depth research on this topic is therefore definitely warranted and will be continued.

ORIGINALITY/VALUE: The results of the study reflect the applicability and effectiveness of the proposed indicator. Consequently, the fundamental strength index may constitute an alternative to the existing methods of assessing the bankruptcy process in enterprises.