The influence of set design and backdrops on the production of fashion photography : a practical approach

Abstract

The project-based study investigated the influence of set design and backdrops on the production of fashion photography. Practical research, including a working visual journal and in-depth qualitative research, using a focus group and interviews with professional fashion photographers, were utilised to gather data. The findings showed that the influences of set design and backdrops on the production of fashion photography are various. However, the prominent influences that emerged from the study are the client’s brief, the extent of the budget and resources allocated, and the effects of colour and texture.