Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/109428| Title: | SWOT analysis of e-marketing for e-business |
| Authors: | Steer, Kelly Garg, Lalit Prakash, Vijay Gupta, Vipul |
| Keywords: | Electronic commerce -- Planning Internet marketing -- Planning Marketing -- Decision making Strategic planning -- Methodology Mass media -- Marketing |
| Issue Date: | 2019 |
| Publisher: | Blue Eyes Intelligence Engineering & Sciences |
| Citation: | Steer, K., Garg, L., Prakash, V., & Gupta, V. (2019). SWOT Analysis of e-Marketing for e-Business. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8(3), 153-159. |
| Abstract: | E-businesses are becoming more and more popular with time, mainly due to the range of opportunities offered by the internet and other technologies. These new technologies have provided marketers with new ways of promoting their products or services to the public. This paper compares the traditional marketing media with the new ones and looks at marketing tools which can be used to create a successful e-marketing strategy. The paper also analyses different e-marketing mediums using Porter’s 5 forces and SWOT (strengths, weaknesses, opportunities and threats) analysis. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/109428 |
| ISSN: | 22783075 |
| Appears in Collections: | Scholarly Works - FacICTCIS |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SWOT analysis of e marketing for e business 2019.pdf | 945.01 kB | Adobe PDF | View/Open |
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