Creativity and the entrepreneur's potential : a case study based on the opinion of students

Abstract

PURPOSE: The article attempts to analyze and describe the relationship between the notions of creativity, creativity, innovation and relate them to the term entrepreneurship. Questions to be answered: Is creativity related to entrepreneurship understood as a founding initiative? Does the creative mindset allow you to find yourself in risky conditions more easily? Regardless of whether the reference point is entrepreneurship (as a founding activity) or intrapreneurship of employees - appropriate use of creativity resources lead to economic growth, which is the justification for the research.

DESIGN/METHODOLOGY/APPROACH: Empirical research was conducted in the first quarter of 2021 among students of a private university with an economic profile (Poznań, Poland).

FINDINGS: In the surveyed group, as many as 48.8% of respondents planned to start their own enterprise. The results of the research carried out show, unfortunately, that creativity is not a competence appreciated in the studied group of students at the economic university in Poznań. Even among people declaring the intention to start their own enterprise, the usefulness of a creative attitude in their professional work is not noticed.

PRACTICAL IMPLICATIONS: The presented research results did not confirm a significant relationship between a creative attitude and the ease of coping with the risk of running a business.

ORIGINALITY/VALUE: It is therefore worth introducing changes to the educational policy in the field of entrepreneurship aimed at enhancing creativity. This may significantly contribute to the development of innovative enterprises in the SME sector.