Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/111274| Title: | Social media as a tool of political communication |
| Authors: | Słomski, Wojciech |
| Keywords: | Social media -- Political aspects Social media -- Influence Communication in politics Political culture Political participation |
| Issue Date: | 2023 |
| Publisher: | University of Piraeus. International Strategic Management Association |
| Citation: | Słomski, W. (2023). Social media as a tool of political communication. European Research Studies Journal, 26(2), 318-336. |
| Abstract: | PURPOSE: The article considers traditional media and new communication practices in the
modern political media space. DESIGN/METHODOLOGY/APPROACH: Some factors, conditions and principles of their functioning have beenidentified. Some instrumental parameters of the media and ‘new media’ in the context of political communication have been examined. FINDINGS: On the basis of the examination it is suggested that the ‘new media’are currently potentially effective in influencing the audience. PRACTICAL IMPLICATIONS: This influence will increase due to the technical convergence of traditional media and ‘new media’. ORIGINALITY/VALUE: The approaches proposed in the article complement the existing studies on this issue. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/111274 |
| Appears in Collections: | European Research Studies Journal, Volume 26, Issue 2 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ERSJ26(2)A22.pdf | 260.13 kB | Adobe PDF | View/Open |
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