Cloud studios and scripts : evolving workspaces and workflows in dubbing

Abstract

Recent technological advances, and in particular, the cloud turn in audiovisual translation (Bolaños & Díaz Cintas, 2020) have had a huge impact on localisation global trends, prac-tices and workflows (Díaz Cintas & Massidda, 2019; Bywood, 2020). In this chapter, tradi-tional dubbing workflows (Whitman Linsen, 1992, Chaume, 2007a, 2012; Spiteri Miggiani, 2019,) will be discussed and then compared to cloud dubbing workflows, thus outlining the differences in processes and their impact on the professional roles involved (Baños-Piñero, 2018; Bolaños & Díaz Cintas, 2020). The chapter will focus mainly on the translation and adaptation phase and will draw special attention to the benefits and challenges of prepar-ing a dubbing script in the cloud from a practitioner perspective. It will highlight how the assistive tools available on such platforms can help to achieve the commonly accepted dubbing quality standards (Chaume, 2007b; Spiteri Miggiani, 2021a, 2021b), while also meeting the functional needs of a dubbing script. To this end, reference will be made to professional cloud dubbing platforms such as Voice Q, One Dub and ZOOdubs, the last-mentioned illustrated in further detail. Such platforms are changing market demands in terms of professional roles and skill requisites, and consequently this also implies the need for a new translator trainer approach (Stringer, 2020).