Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/135407| Title: | Islands in the (cyberspace) sun : marketing islands for tourism online |
| Authors: | Holcomb, Briavel Attard, Maria |
| Keywords: | Island tourism Tourism -- Marketing Internet marketing Electronic commerce |
| Issue Date: | 2001 |
| Publisher: | Zagreb Institute for Tourism Croatian National Tourist Board |
| Citation: | Holcomb, B., & Attard, M. (2001). Islands in the (cyberspace) sun : marketing islands for tourism online. Tourism, 49(3), 177-188. |
| Abstract: | Marketing island tourism destinations online has greatly increased the visibility of small and remote islands. Cybermarketing is economical and has the potential of reaching affluent consumers anywhere in the world. A review of island Websites reveals the challenge of parity marketing and the need to develop distinctive and well-linked sites. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/135407 |
| ISSN: | 13327461 |
| Appears in Collections: | Scholarly Works - FacArtGeo |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Islands_in_the_cyberspace_sun_marketing_islands_for_tourism_online_2001.pdf Restricted Access | 7.32 MB | Adobe PDF | View/Open Request a copy |
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