Exploring the potential of Maltese valleys as a rural touristic product

Abstract

The Maltese islands are a very popular tourist destination attracting different visitors from every part of the world. There are various reasons why tourists come to Malta. However, the main types of tourists are those related to history and culture, sun, beaches, food, and entertainment. Agriculture's importance and effects extend far beyond just growing food for local consumption. Instead, this sector plays a significant role in preserving rural landscapes, biodiversity, and providing a cleaner and safer environment. Rural areas, make up 30% of the EU's population and account for 80% of its territory, have seen an overall increase in employment, but they continue to lag behind cities and towns in many ways. (European Economic and Social Committee, 2022). The agricultural industries continue to be essential for the rural economy, contributing to roughly 40 million jobs across the EU, with the CAP helping to reduce poverty and improve the livelihoods of farmers. [excerpt]