Impact of positive parenting campaigns on the Maltese population

Abstract

This quantitative study examined the impact of positive parenting campaigns on the Maltese population. Two cross-sectional surveys of the Maltese population were conducted at two time points, examining two campaigns that were conducted over two consecutive years. The first and second survey comprised 800 and 600 respondents, respectively. In total, 25% and 20% parents had heard about the first and second campaigns, respectively, suggesting that these campaigns had an impact, even when launched for short durations. The second campaign was rated as more effective than the first campaign, and fewer participants in the second campaign recalled no learning points from the campaign. Television spots during prime time and storyboards were most effective modes of media, followed by Facebook posts. Future long-term studies should explore the retention of the learning points from the campaigns, and the inclusion of practical examples is recommended for future positive parenting campaigns.